Privacy Policy
At Rouchmag, we value the privacy and security of your personal information. This
Privacy Policy explains how we collect, use, and protect your information when you use
our A2P SMS services. By using Rouchmag's services, you agree to the terms of this
Privacy Policy.
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Information We Collect
1.1 Personal Information: When you use our A2P SMS services, we may collect personal
information such as your name, contact details (including phone number), and billing
information. This information is necessary to provide you with our services and to comply
with legal and regulatory requirements.
1.2 SMS Data: We collect information related to the SMS messages you send and receive
through our platform, including message content, recipient numbers, and timestamps.
This data is used to deliver the SMS messages and to monitor and improve our services.
1.3 Non-Personal Information: We may also collect non-personal information, such as
your IP address, device information, and usage statistics. This information helps us
analyze trends, diagnose technical issues, and optimize our services.
Use of Information
2.1 Providing Services: We use your personal information and SMS data to deliver A2P
SMS messages on your behalf, manage your account, process payments, and provide
customer support.
2.2 Communication: We may use your contact information to communicate with you
about your account, service updates, promotional offers, and other relevant information.
You can opt out of receiving promotional communications by following the unsubscribe
instructions in the communication.
2.3 Aggregated Data: We may anonymize and aggregate data for statistical and
analytical purposes. This aggregated data does not identify individuals and may be shared
with third parties for industry analysis, marketing, and other lawful purposes.
Data Retention
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We retain your personal information and SMS data for as long as necessary to fulfill the
purposes outlined in this Privacy Policy, unless a longer retention period is required or
permitted by law. When your information is no longer needed, we will securely dispose of
it in accordance with applicable laws and regulations.
Data Security
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We implement reasonable security measures to protect your personal information and
SMS data from unauthorized access, disclosure, alteration, or destruction. We use
industry-standard encryption, secure servers, and access controls to safeguard your data.
However, no data transmission over the internet or storage method is entirely secure, so
we cannot guarantee absolute security.
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Data Sharing
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5.1 Service Providers: We may engage trusted third-party service providers to assist us
in delivering our A2P SMS services. These providers may have access to your personal
information and SMS data solely for the purpose of providing the requested services, and
they are bound by strict confidentiality obligations.
5.2 Legal Requirements: We may disclose your information if required by law, court
order, or government regulation, or if we believe it is necessary to protect our rights,
property, or safety, or the rights, property, or safety of others.
International Data Transfers
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As an A2P SMS company with SMS routes in Africa, your personal information and SMS
data may be transferred to, stored, and processed in countries outside of South Africa or
your country of residence. We take appropriate measures to ensure the security and
protection of your data during international transfers.
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Children's Privacy
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Our services are not directed at individuals under the age of 18. We do not knowingly
collect personal information from children. If you believe that we have inadvertently
collected personal information from a child, please contact us, and we will promptly
delete such information.
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Updates to the Privacy Policy
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We may update this Privacy Policy from time to time. Any changes will be effective
immediately upon posting the revised policy on our website.