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Privacy Policy

At Rouchmag, we value the privacy and security of your personal information. This

Privacy Policy explains how we collect, use, and protect your information when you use

our A2P SMS services. By using Rouchmag's services, you agree to the terms of this

Privacy Policy.

Information We Collect

1.1 Personal Information: When you use our A2P SMS services, we may collect personal

information such as your name, contact details (including phone number), and billing

information. This information is necessary to provide you with our services and to comply

with legal and regulatory requirements.

1.2 SMS Data: We collect information related to the SMS messages you send and receive

through our platform, including message content, recipient numbers, and timestamps.

This data is used to deliver the SMS messages and to monitor and improve our services.

1.3 Non-Personal Information: We may also collect non-personal information, such as

your IP address, device information, and usage statistics. This information helps us

analyze trends, diagnose technical issues, and optimize our services.


Use of Information

2.1 Providing Services: We use your personal information and SMS data to deliver A2P

SMS messages on your behalf, manage your account, process payments, and provide

customer support.

2.2 Communication: We may use your contact information to communicate with you

about your account, service updates, promotional offers, and other relevant information.

You can opt out of receiving promotional communications by following the unsubscribe

instructions in the communication.

2.3 Aggregated Data: We may anonymize and aggregate data for statistical and

analytical purposes. This aggregated data does not identify individuals and may be shared

with third parties for industry analysis, marketing, and other lawful purposes.


Data Retention

We retain your personal information and SMS data for as long as necessary to fulfill the

purposes outlined in this Privacy Policy, unless a longer retention period is required or

permitted by law. When your information is no longer needed, we will securely dispose of

it in accordance with applicable laws and regulations.

Data Security

We implement reasonable security measures to protect your personal information and

SMS data from unauthorized access, disclosure, alteration, or destruction. We use

industry-standard encryption, secure servers, and access controls to safeguard your data.

However, no data transmission over the internet or storage method is entirely secure, so

we cannot guarantee absolute security.

Data Sharing

5.1 Service Providers: We may engage trusted third-party service providers to assist us

in delivering our A2P SMS services. These providers may have access to your personal

information and SMS data solely for the purpose of providing the requested services, and

they are bound by strict confidentiality obligations.

5.2 Legal Requirements: We may disclose your information if required by law, court

order, or government regulation, or if we believe it is necessary to protect our rights,

property, or safety, or the rights, property, or safety of others.


International Data Transfers

As an A2P SMS company with SMS routes in Africa, your personal information and SMS

data may be transferred to, stored, and processed in countries outside of South Africa or

your country of residence. We take appropriate measures to ensure the security and

protection of your data during international transfers.

Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly

collect personal information from children. If you believe that we have inadvertently

collected personal information from a child, please contact us, and we will promptly

delete such information.

Updates to the Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective

immediately upon posting the revised policy on our website.

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